Savvy 2 Understanding the Entrepreneur
In Savvy – Understanding the Entrepreneur, we have put some of our finest tertiary-educated entrepreneurs, who also happen to be graduates of the Australian School of Business at the University of New South Wales, under the success-detection spotlight. While their businesses have, in many cases, become household names, these high achievers are prepared to reveal how they made their business dreams a reality. BridgeClimb, Yellow Brick Road, Atlassian and Ginger & Smart are just some of the business success stories featured.
Savvy – Understanding The Entrepreneur explores the minds of our best business achievers who reveal what they’ve done to build a great company. Coming up with a potential idea may be the beginning but it’s the follow-up – researching, developing, hiring, finding backers, networking, publicising and just giving it all – that needs true entrepreneurial drive to take it to the top.
How do you develop skills as an entrepreneur? Is it being book smart? Or is it becoming street smart, learning on the job or at the coalface?
Savvy – Understanding The Entrepreneur answers these big business questions in this insightful and inspirational book.
Proceeds from the sales of this book will go towards the Australian School of Business Scholarship Appeal Fund to support talented and disadvantaged students.